Food and Drink : KFC suspends its 'finger lickin' good' slogan because of coronavirus

KFC suspends its 'finger lickin' good' slogan because of coronavirus

https://edition.cnn.com/2020/08/24/business/kfc-slogan-coronavirus-trnd/index.html

Several months after health officials recommended everyone stop touching their faces to help stop the spread of coronavirus, KFC said Monday that the 64-year-old slogan "doesn't feel quite right."

"We find ourselves in a unique situation β€” having an iconic slogan that doesn't quite fit in the current environment," said Catherine Tan-Gillespie, global chief marketing officer at KFC in a statement. The menu isn't changing and the company said the slogan will return when the "time is right."

To be clear, Monday's announcement is a marketing campaign. A clever one, perhaps, with good intentions baked into it … but a marketing campaign nonetheless. KFC blurred out the slogan featured on old billboards and signs in a cheeky ad released on its YouTube page.

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Re: KFC suspends its 'finger lickin' good' slogan because of coronavirus

They should have dropped that slogan because it sounds stupid not because of Corona. β€œ finger lickin good.” Really?

"You had me at Elk Tartare"
-Erin Wotherspoon

Re: KFC suspends its 'finger lickin' good' slogan because of coronavirus

It was probably a good slogan back in the 60's, or whenever they gave it birth.

Davenport's preferences are outstanding.

Re: KFC suspends its 'finger lickin' good' slogan because of coronavirus

The times, they are a changing…

You asked a pretty question; I've given you the ugly answer.
Fasten Your Seatbelts….
It's Going To Be A Bumpy Night!

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Re: KFC suspends its 'finger lickin' good' slogan because of coronavirus

I guess they're thinking about clumsy people that wipe half their face en route to their mouth. 😊

Re: KFC suspends its 'finger lickin' good' slogan because of coronavirus

Avatar Lives Matter … Β  Β  Β  Β  Β 

Before I heard the coronavirus part, I thought it was racist because a particular race might be thought to lick their fingers more often!


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